About Us

For over forty years, Illustration House has been America’s foremost gallery devoted to the art and history of Illustration, offering a look at the intersection of American popular culture and art history of the past century and a half. Hundreds of oil paintings, drawings and watercolors cover a broad range of styles, genres (including poster design, book decoration, advertising, record album, and magazine covers) and subjects (science fiction, romance, history, suspense, fairy tales, pin-ups, humor and fashion, to name a few).

With Illustration House’s founding in 1974, Walt Reed pioneered the market in illustrative paintings and drawings. He personally knew many of the great illustrators of the mid-20th century, including Norman Rockwell, and has authored monographs on Harold von Schmidt, Harvey Dunn, John Clymer, and Joseph Clement Coll, as well as the encyclopedic Illustrator in America. His son Roger joined him in 1981, and in 1987 they moved the gallery to New York City.

As president of Illustration House, Roger has compiled a database of information about illustrative artists, and serves on committees of the Society of Illustrators in New York. In the fall of 1997, he curated the first major museum retrospective of J. C. Leyendecker’s work at the Norman Rockwell Museum. 

In addition to select exhibitions, the gallery held regular auctions, setting the market prices for illustrative paintings and drawings, breaking records for a wide variety of artists, from Norman Rockwell, J. C. Leyendecker and N. C. Wyeth to Ludwig Bemelmans, James Thurber, and Dr. Seuss. 

With Walt Reed's death in 2015, Roger moved the gallery and is now operating by appointment only. A vast amount of our former archival material is now incorporated into the Douglas B. Dowd Modern Graphic History Library, as the Walt Reed Illustration Archive, at Washington University in St. Louis, Missouri.

We hope you enjoy our offerings.

— Roger T. Reed